What Is Billboard Advertising 2023 ? Types and Examples

Because billboards are so massive and prominent, you can quickly reach a large number of people if you select the correct area. What are your objectives, and how do you intend to achieve them?. Read more about ooh advertising here. These may be some of your initial thoughts before embarking on any form of marketing strategy.

To install a billboard on your property, first look into local ordinances to confirm they’re permitted under local zoning regulations. Call your local city or county government to find out how your property is zoned. If consistent with zoning requirements, you can go ahead and construct the billboard yourself.

FSU football puts up billboards near ESPN HQ promoting Jordan Travis for Heisman Trophy

Your money might be better spent on another advertising platform or another kind of print advertising. Painted billboards are a more traditional form of outdoor advertising, where the artwork is painted directly onto the billboard. These types of billboards are less common today, but they can still be found in certain areas and are popular in more rural locations. The main benefit of billboard advertising is that you can reach a large number of people within a specific geographical area.

The Main Types of Billboard Advertising

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For example, with Blip Billboards, your ad budget can be as little as $10 per day. Think about the demographics and daily patterns of your target audience and where they are located. Most audiences are best reached with a combination of different Billboard formats in conjunction with other outdoor units as part of a larger campaign. For example, a Billboard campaign with supporting transit OOH units could include platform posters, transit shelters interior car cards or train or bus wraps. If you outsource your billboard design, these fees start at $150 but will go up depending on the agency or designer you choose. For example, if you plan to create a 30-second 3D animation for your digital billboard advertising, these costs could start as high as $1,000 per hour. Consider whether someone requires more than a few seconds to grasp the goal of your organization.

Dynamic billboards

Use bold contrasting colours and large, legible fonts that are easy to read from a distance. Thus, if you’re going to spend money on an advertisement that could be seen by millions of people, you should do it right. Here are a few billboard design tips to help you make your billboard more effective and appealing.

This helps make sure that they’re seen by the highest number of drivers and pedestrians. You must ensure that your billboard design has a clear message that can be understood both literally and symbolically. Billboard advertising can also help boost conversion rates by driving customers to take action, such as visiting the brand’s website or making a purchase. By providing clear and concise messaging, billboards can encourage customers to take action and engage with the brand. Billboard greeting cards, or FlipCards, can be created to show someone you care for any occasion.